Learn how small businesses can leverage artificial intelligence (AI) to support their marketing efforts. From content creation and automated scheduling to chatbots, ad targeting, customer segmentation, sales forecasting and more, there are so many tools out there to try. In this video we discussed the most relevant tools available for indie businesses, how to use them to create more effective and efficient marketing campaigns, and what downsides and challenges to look out for.

Tools mentioned included:

• ChatGPT (paid version): The Swiss-Army knife

• Fathom: AI Notetaker

• Descript: Video and audio editing

• Kapwing: Short-form videos from longer videos

• CustomGPT: Custom AI Agents

• Cassidy AI: AI Workflow Generator

• InVideo: AI Video Generator

• HeyGen: Your AI Video Avatar

• Upper: Route Optimization AI

Speakers included:

Conor Sullivan, Vice President of The Endurance Group, a Portland based AI consultancy. Conor has broadened TEG’s services to include innovative AI solutions designed to help businesses enhance B2B sales, marketing, and other key functions through customized implementations.

Rich Brooks, founder and president of flyte new media, a digital agency in Portland. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media and the author of The Lead Machine: The Small Business Guide to Digital Marketing.