We are currently building a library of resources to support locally owned, independent businesses. Check back for updates. See below our past IndieBiz Edu Series recordings, blog posts and news.
In this session we discussed creating digital content with limited resources and ways to repurpose it for all your digital marketing channels. We also shared planning tools and strategies to help small businesses balance consistent content creation with day-to-day business operations and maintain a digital presence without feeling overwhelmed. Speakers included Julie O'Boyle of Ethos Marketing and Holly Martzial of Sonar Digital.
Learn how small businesses can leverage artificial intelligence (AI) to support their marketing efforts. From content creation and automated scheduling to chatbots, ad targeting, customer segmentation, sales forecasting and more, there are so many tools out there to try. In this video we discussed the most relevant tools available for indie businesses, how to use them to create more effective and efficient marketing campaigns, and what downsides and challenges to look out for.
Tools mentioned included:
ChatGPT (paid version): The Swiss-Army knife
Fathom: AI Notetaker
Descript: Video and audio editing
Kapwing: Short-form videos from longer videos
CustomGPT: Custom AI Agents
Cassidy AI: AI Workflow Generator
InVideo: AI Video Generator
HeyGen: Your AI Video Avatar
Upper: Route Optimization AI
Speakers included:
Conor Sullivan, Vice President of The Endurance Group, a Portland based AI consultancy. Conor has broadened TEG’s services to include innovative AI solutions designed to help businesses enhance B2B sales, marketing, and other key functions through customized implementations.
Rich Brooks, founder and president of flyte new media, a digital agency in Portland. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media and the author of The Lead Machine: The Small Business Guide to Digital Marketing.
Peri menopausal symptoms can start as early as a woman's mid 30's and last for over 10 years. Watch this candid conversation on building workplaces that work for women in midlife. This panel dives into the unique challenges and opportunities menopause presents for small businesses and sole proprietors. We’ explore how hormonal changes affect productivity, communication, and wellbeing, why flexible scheduling and open dialogue can improve retention and morale, and what practices can be implemented whether you’re the employer, the employee, a sole proprietor, or part of a team.