Portland Downtown District Conference Room
Board members in attendance: Chris Busby, Bill Duggan, Stuart Gersen, Judy Halpert, Nancy Lawrence, Stacy Mitchell, Sally Struever, Susan Tran
Advisory Board members in attendance: Jan, Elise
Bill opens the meeting. The Board reviews and approves the October 17th meeting minutes.
The Board discusses a holiday coupon book idea proposed by Brad McCurtain of Others and Maine Securities and Peter Doe of Photo Market. Nancy raises concern about the lack of time for such a big project. Stacy, echoing Nancy’s concerns, wonders if we could move forward with the project on a smaller scale than envisioned in the proposal and ask Brad to take on the coordination of the project. Stuart suggests the discussion be tabled until the Marketing Report at which time we can review the coupon book idea in context with our other holiday campaign plans.
Sally presents a brief overview of her plans for holiday window displays. The displays will be based on the ad design that Sally has created for use in PIBCA’s holiday print ad buys. The same image could be reproduced as posters if time/money allows. Sally envisions four high impact windows, and three of the four locations have been confirmed: Local 188’s former space, Three Fish Gallery, and Monument Square. The Marketing Committee would like the fourth location to be on Munjoy Hill, preferably in the space that was formerly home to Juju & Moxie. The building is apparently owned by Alice Dunn of Portland Salvage. Judy offers to contact Alice on our behalf. Work on the windows will begin on Saturday (11/3) from 12-4 at Three Fish Gallery.
The Board discusses the need for an off-peninsula holiday presence, and to this end, Sally offers to contact State of Mind Design on Forest Avenue. For the Monument Square location, the Board discusses the possibility of using the small, side window of Longfellow Books or perhaps Foley’s external window. The Monument Square window could also be used as the backdrop for the person handing out Buy Local information at the tree lighting on 11/23. Sally requests a budget of $150 for all materials and printing.
Sally also updates the group on the proposed collaboration between PIBCA and PACA on the holiday art poster. The poster is designed to encourage people to buy local art and lists all of the holiday art sales. The Executive Committee previously approved the budget of $150 for this partnership.
Chris discusses the Marketing Committee’s plan for a Press Herald/Portland Forecaster op ed piece on shopping locally for the holidays. Stacy will draft the piece and, based on the finished product, will either sign it herself or with a business owner.
Chris also updates the Board on poster distribution. We ran out of posters from the initial run so Dale Rand is printing a second batch. Chris needs help with finishing the distribution. Please e- mail him at email@example.com if you are willing to take on a neighborhood.
Nancy reports that Micucci’s was very pleased with the poster they were featured on, and they experienced additional business over the summer.
Susan and Elise update the Board on the holiday co-op offers proposed by the Phoenix and Switch. The Phoenix has offered a special rate sheet for members to be a part of a special Buy Local section over three weeks (11/28, 12/5, 12/12). For every 3⁄4 of ads purchased by members, the Phoenix will give Buy Local 1⁄4 page for organizational use. Switch has offered a full page to Buy Local members at a special rate. A quarter of the page will be used by the organization; the other 3⁄4 will be divided among members who purchase ads. The Forecaster was approached but declined our request for a proposal. The Board approves moving forward with both co-op opportunities.
The Board next reviews neighborhood papers and opts to move forward with 1⁄4 page ads in West End News and the Island Times. Chris and Susan step out of the room while the Board discusses ad possibilities for The Bollard and holiday underwriting on MPBN. The Board votes to move forward with MPBN underwriting as well as purchase an ad in The Bollard. Chris and Susan abstain from the vote.
The Board returns its focus to the coupon book. Stuart raises concerns about the Board being too “hands off” with the project. Sally offers to work with Brad on implementation. Bill suggests an e- mail to members requesting an offer. Sally suggests that Brad coordinate the ask to cut down on our work.
Stacy offers to do the layout for the book. Jan thinks it best to let Peter and Brad take the lead.
Sally shares a list of new and renewed members. Caravan Beads has become a Sustaining Member. Sally reviews the committee’s recommendation for the revised fee structure for non-profit members. The committee arrived at this recommendation with input from Space, the Portland Downtown District, and PACA. The proposed structure is as follows:
Chris makes a motion to accept the revised fee structure as proposed. Stacy seconds. Unanimously approved. In follow-up, Sally will provide Stacy with the revised information for the web site.
Sally updates the group on the Membership Committee’s plan for “Member Mixers.” The first one will be held at the North Star Café on November 7th at 5:30pm. The next mixer, tentatively scheduled for mid-January, will be on the topic of “Greening Your Business.”
It was suggested by a member that Buy Local consider joining the Portland Chamber of Commerce by November 9th to take advantage of their new member cultivation offer of a free insert in the December Chamber Member Mailing. Susan raises concerns about aligning Buy Local with the Chamber. Jan suggests tabling the discussion for a future meeting.
Stacy reports that we have been awarded a grant in the amount of $2,500 from the New England Independent Booksellers Association for use in our planned economic study of Portland. We will need to focus on raising additional funds to make the study a reality.
Judy reports that Sally Wigon donated an endorsement stamp to Buy Local. Susan will draft an acknowledgement letter.
Susan reminds the Board that Buy Local’s AMIBA membership is up for renewal in the amount of $200. Stuart makes a motion to renew the AMIBA membership. Stacy seconds. Unanimously approved.
Minutes recorded by Susan Tran.
Aikido of Maine / Allagash Brewing Co. / Bayside Bowl / Benchmark Real Estate / Bull Feeney's / Caravan Beads / Casco Bay EyeCare / Clark Insurance / Clicktoast – Digital Advertising / Coffee By Design / CornerStone Building & Restoration / CrossFit Beacon / The Fish & Bone / Float Harder Relaxation Center / Gorham Savings Bank / Green Clean Maine / Joan Leitzer / Lena Geraghty / Liquid Riot / Longfellow Books / Maine Business Immigration Coalition / Malone Commercial Brokers / Marsh Agency / Max Ashburn / Nine Stones / Nomads / OTTO / Philip Spalding / Planet Dog / Port Property Management / Portland Discovery Land & Sea Tours / Portland Food Co-op / Portland Downtown / Renys Department Store / Sebago Brewing Company / Taproot Magazine / The SunriseGuide / University Credit Union / Wellness Connection of Maine / XPress Copy / Young’s Furniture