Wednesday, November 10, 2010 Portland Downtown District Conference Room
Board members in attendance: Chris Busby, Bill Duggan, Nancy Lawrence, Joan Leitzer, Stacy Mitchell, Kristen Smith, Briana Courneya, John Rooks, Stuart Gerson
Several perspective board members attended as guests. Stacy opens the meeting. Minutes for October were approved.
Chris gave an update and presented a budget for the holiday marketing plan. He presented the marketing committee’s plan and budget.
Might shift the GO media buy to 4x rather than 2x Phoenix could go to $0 cost with the proper members participation Underwriting for MPBN should be added in up to $1,400
Motion was passed to approve a maximum of $3,000 on Holiday Marketing.
Distribution of posters and directories:
We need a good inventory of what is left for directories. Coffee by Design may have more boxes.
For the peninsula, Jan has a person who we can hire to do downtown deliveries. $9.25/hr for about 20 hours.
Kristen will assemble a list of businesses by neighborhoods so that we can determine the most effective distribution for the remaining directories.
Stacy provided an overview of the Executive Committee discussion around strategic planning. We are targeting January.
The purpose is to regroup on goals, growth strategies, etc. Marsha Greenberg has proposed to run the plan, as she has done in the past.
We have proposed to offer Marsha $500 to facilitate. A motion was made and approved for this expenditure.
Bill reviewed our fiscal policy as a reminder to us all. All board members are encouraged to review.
IndieBiz Fiscal Report
John provided an IndieBiz financial report.
Budget: $2,000 Expenses: $1,300 Income: $2,750 Profit: $1,500 + Cash from door
Final numbers are forthcoming.
There was overall sentiment that the admission cost was too high. Without an auction it is tough to justify the fee charged this year. In general, the event needs to be better communicated that it is a benefit to raise money for PIBCA.
We should pull together a subcommittee to focus on the issues learned from this year. John will update a list of these lessons.
If there are volunteers that we know of, please send to Kristen, who will manage a master list.
John and members of the web sub committee gave a presentation for the web project including a review of the recommended home page. The design was approved.
Meeting adjourned. Next meeting is December 8, 2010 Minutes recorded by John Rooks.
BAYSIDE BARK / Bayside Bowl / Benchmark Real Estate / Bull Feeney's / Caravan Beads / Casco Bay EyeCare / Clark Insurance / ClickToast – Digital Advertising / Coffee By Design / CornerStone Building & Restoration / CrossFit Beacon / The Fish & Bone / Float Harder Relaxation Center / Gorham Savings Bank / Green Clean Maine / Joan Leitzer / Knack Factory / Liquid Riot / Longfellow Books / Maine Business Immigration Coalition / Malone Commercial Brokers / Marsh Agency / Nine Stones / Nomads / OTTO / Philip Spalding / Port Property Management / Portland Discovery Land & Sea Tours / Portland Food Co-op / Portland Downtown / Renys Department Store / Taproot Magazine / The SunriseGuide / University Credit Union / Wellness Connection of Maine / XPress Copy / YMCA of Southern Maine / Young’s Furniture