March 17, 2010

Portland Buy Local Meeting Minutes

Wednesday, 17 March 2010 Portland Downtown District Conference Room

Board members in attendance: Chris Busby, Bill Duggan, Stuart Gersen, Judy Halpert, Nancy Lawrence, Joan Leitzer, Brianna Courneya McCabe, Stacy Mitchell, Kristen Smith, Susan Tran

Advisory Board members in attendance: Jan Beitzer, Elise Loschiavo

Susan opens the meeting. The Board reviews and approves the minutes from the February 17, 2010 meeting.

Executive Committee

Bill presents the financial update. The executive committee will begin the FY11 budgeting process soon.

Susan updates the Board on recruitment. Kathy Palmer has suggested two candidates who Susan will reach out to. Board members are encouraged to suggest others who might be a good fit with the organization.

Susan reminds the Board that we will have a one-month intern from Waynflete during the month of May. The intern will need to fill 20 hours per week and primarily help out with membership and marketing. However if others have thoughts on tasks that would be a good fit, please let Susan know.

Stacy updates the group on the progress of the Economic Impact Study. She expresses concern at the project not being as far along as she had hoped. After discussion of the potential negative impact of the study spilling over into the summer months, the Board determines that Stacy should contact Kennedy for a revised timeline and go from there.

Stacy and Susan present a draft letter to Ed Murphy, of the Portland Press Herald, for Board input. The letter came from a marketing committee discussion over the potentially confusing “Keep Maine Strong” advertising campaign of WMTW which uses “buy local” language without excluding non- local companies. After discussion surrounding edits to the letter, the board unanimously approves of the marketing committee moving forward with the letter.

Membership Committee

Kristen updates the Board on the renewal campaign which is currently just under 50% with approximately $7,000 received to date in member renewals.

Kristen circulates lists of renewed and non-renewed members. The Board divides the latter into groups of 20 businesses to reach out to before the April 1st directory deadline. Additionally, a targeted e-mail will be sent to those who have not yet renewed.

Kristen reports that Heather Chandler feels good about the ad sales to date. An e-mail specific to the ad deadline will be sent to all current members (including those who have renewed).

The Board moves into a discussion surrounding categories and multiple listings in the printed directory. It is determined that each member will receive their listing under one category and the category list will be slightly simplified for ease of use.

Marketing Committee

The marketing committee report is brief due to time. Elise reports that the Buy Local Morning posters will be in next week and the committee will need volunteers for distribution. Susan suggests the committee look into hiring someone to take care of the distribution as it would be helpful to have everyone on the Board focused on the membership campaign at the present time.

Meeting adjourned.

Minutes recorded by Susan Tran.

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