Wednesday, February 9, 2011
Portland Downtown District Conference Room
Board members in attendance: Susan, Tran, Chris Busby, Bill Duggan, Nancy Lawrence, Joan
Leitzer, Stacy Mitchell, John Rooks, Stuart Gerson, Joe Gervais. Judy Halpert, Elliott Teel and
Guests included: Seamus
Susan opens the meeting.
Minutes for January were approved.
Stacy gave an update on the new website.
Site is live and looking good, Training on backend on Monday the 14th at 12:30 (@ Planet Dog –
Marketing plans to run a series of ads in the coming month promotion the new site (Buy Local 2.0).
We may provide a button/link to members for their newsletters.
Susan welcomed the new board members: Danielle Marks, Elliot Teel and Mary Marsh.
Seamus is also interested in joining the board.
There was discussion of doing a second DWAP this spring, in addition to the one in the fall.
There was consensus that more bags were needed. A media release is also suggested to get
photo-ops and coverage.
Costs per DWAP is about $500 for PBL. Current budget is $750, so we will need to allocate
We are targeting the first week in May for a DWAP-Spring.
Joe gave an update of the committee actions.
Kristen’s focus is on member retention.
Joe’s focus is new member development. One objective is to create a new prospect list. A second
is to leverage our Facebook visibility to solicit new individual members.
Stacy commented: CEI did a project reaching out to immigrant owned businesses. We may want
to connect with that list.
Pledge to get Involved page on the site needs content to connect with Facebook. John will handle
There was discussion of developing a Buy Local Ambassador program to foster a deeper level of
engagement in the community and specifically within the workplace.
Judy gave an update on this start-up committee. She has requested a list of what jobs people are
doing and asked committee chairs to develop a wish list.
We should get an on-going call for volunteers on the website. Develop a web sign-up form on the
A one-sheet is being developed as well for handouts and inserted into member packs. Perhaps
this can be content for the directory as well.
Chris gave an update on the marketing campaign.
Spring Poster – Out in mid April
Directory – Out early June
As a theme for promotion for the rest of the year – the marketing team is considering a more
educational campaign (as opposed to identity) based on: Keep it in the Loop. Choose
Independent. This would run into the holiday season.
We should strive to tie in the directory and poster look with the rest of the campaign so there is not
confusion. Keep it in the Loop could be a bridge element to connect the shift to a new local
illustrator (if we choose to go with a new illustrator). Chris will explain the goals to Amy The and
ask her to provide some solutions. Stuart suggested using the image of the back cove as a visual
identity for Loop.
Chris mentioned that a group has offered to do a <2min video, interviewing local people about why they buy local. Destination is web and social media. Next marketing meeting is March 1st. 9AM at Public Market House. Meeting adjourned. Next meeting is Wednesday March 9, 2011 Minutes recorded by John Rooks.
Aikido of Maine / Andrew and Debra Tenenbaum / angela adams / BENCHMARK Residential & Investment Real Estate / The Brand Company / Bull Feeney's / Caravan Beads / Casco Bay EyeCare / Casco Bay Frames & Gallery / Coffee By Design / CornerStone Building & Restoration / The Fish & Bone / Goodwill Industries of Northern New England / Green Clean Maine / Joan Leitzer / Liquid Riot / Longfellow Books / Marsh Agency / Nine Stones / Nomads / OTTO / Peter Metsch / Philip Spalding / Old Port Magazine / Port Property Management / Portland Downtown / Portland Farmers’ Market / Renys Department Store / Sebago Brewing Company / Supreme Clean / The SunriseGuide / The West End News / Thurstons Wicked Good Burgers / Tsunami Tattoo / University Credit Union / Vervacious / XPress Copy