February 7, 2007

Portland Buy Local Meeting Minutes Wednesday, February 7, 2007

Portland City Hall, Room 209

Board members in attendance: Carole Ansheles, Chris Busby, Bill Duggan, Stuart Gersen, Nancy Lawrence, Joan Leitzer, Stacy Mitchell, Sally Struever, Susan Tran

Advisory Board members in attendance: Jan Beitzer, Judy Halpert Bill opens the meeting. The Board reviews and approves the January 10th meeting minutes.

Structure Committee

Sally leads the Board through a review of the January 24th strategic planning meeting. The Board reviews the Operating Principles developed at the strategic planning meeting. Susan makes a motion to adopt the Operating Principles as written. Joan seconds the motion. The Board unanimously approves the Operating Principles.

The Board reviews and discusses the Vision Statement. Stuart voices concern about the style of the language. Chris and Susan agree that the style could be a little more grounded. Bill reminds the group that it’s an internal document. Sally and Carole it should do more to represent the group as a whole. Susan makes a motion to accept the Vision Statement with the following change:

In 2009, PIBCA is a strong, active, connected, and diverse membership network. Among our members and Portland citizens, there’s a tangible sense of ownership and identification with the “Buy Local” message and our organization. People, businesses, and our local government are making purchasing decisions based on our campaign’s values. As a result, sales are up and independent businesses are thriving throughout Portland.

We have measured a dramatic increase in sales for PIBCA members and everyone attributes appreciates our contribution to Portland’s growing local economy and overall prosperity to our efforts and the success of our members. Government and Media look to us for guidance and information. We are active in economic development initiatives to grow and create independent business opportunities.

We have 500 members, both businesses and citizens, that represent a truly diverse mix in terms of geography (neighborhood), age, gender, ethnicity, and socio-economic class. 10% of our members are active on a monthly basis through our programming as well as through leadership and volunteer activities.

Carole seconds the motion, and the Board unanimously approves.

Sally reviews the critical issues with the board and explains that the goal is for these to develop into a work plan. She suggests that a subgroup meet with Marsha before the next Board meeting to flesh out the strategies and work plan. Sally asks everyone who took on critical issues to e-mail their documents to Carole by Friday, February 9th. Sally will coordinate with Marsha.

Marketing Committee

Chris updates the group on the Passionate poster. There have been some delays due to technical issues, but Chris feels the work can still be completed in time for Valentine’s Day. Due to Longfellow’s birthday at the end of the month, the poster will have a longer shelf-life than just Valentine’s Day.

Susan reports that she’s attempted to send the press release to our participants and updates e- mail lists. The updates e-mail went through without a problem but there seems to be a technical issue with the participant e-mail. She will work with Maine Hosting Solutions to rectify the situation.

Chris reports that he’s received a proposal from the Community Leader. He will explore further the value of their offer.

Jan reports that there is a new ad rep for the Portland Forecaster. Stuart suggests we give the Forecaster another try. Chris suggests a spring campaign.

Chris announces the print launch of The Bollard (free quarterly publications beginning in June). He will offer discounts to PIBCA participants but isn’t sure how to get the word out. Sally suggests he use the “Member to Member Discounts” section of the new Buy Local web site.

The Marketing Committee will continue to work with area publications on developing co-op advertising opportunities. Susan will talk with John Rooks about creating ad templates.

Chris reports that Nathan Eldridge, a Portland photographer, has offered to work with PIBCA on a poster series similar to the Philly campaign.    He suggests we could also develop the work for use as a calendar.

Stacy reports that we’ve been offered an opportunity to speak at the April 11th Citizens Salon at Zero Station. Stacy will speak but is seeking additional Board members to attend. She will write up a blurb to publicize the event and send it to the Board for approval.

Recruitment Committee

Stuart reports that recruitment is on hold pending the Board’s discussion of membership. The Board agrees to discuss membership at the first meeting in March.

Other Business

The Board discusses the need to recruit new Board members in light of Karl and Anne’s resignations. Sally suggests a networking event might be in order.

Due to vacation schedules, the next Board meeting will be held on Wednesday, February 28th at the Portland Downtown District office.

Meeting is adjourned.

Minutes recorded by Susan Tran.

Skip to toolbar