BUY LOCAL-3

2016 Portland Independent Business and Community Alliance – Portland Buy Local Annual Meeting Report

History

The Portland Buy Local campaign was launched in July 2006 by Portland business owners and citizens hoping to counteract the rising influence of national chains through collective marketing and education. After receiving an enthusiastic response from both businesses and residents, the initial working group incorporated the Portland Independent Business and Community Alliance (PIBCA) in September 2006 and formed the organization’s first Board of Directors and Advisory Board.

In its ten-year history, PIBCA has welcomed more than 750 business members, with a current annual average of 400 members. Members proudly utilize free Portland Buy Local window decals, posters, and countertop thank-you cards, while supporters wear t-shirts, display bumper stickers, and carry canvas shopping totes throughout the Greater Portland area. We have so much to celebrate after our first decade, thanks to you: our members.

2006

  • Established in July and incorporated in September.
  • Held a press conference with then Governor Baldacci to officially launch our campaign/organization.
  • The American Independent Business Alliance (AMIBA) Executive Director declares “[PIBCA has] come out of the blocks faster than any other independent business alliance.”
  • Established the logo and those iconic stickers and t-shirts.
  • Established the first concentrated holiday campaign to encourage locally purchased gifts.

2007

  • Membership grows to 175 businesses and nonprofits.
  • Conducted first annual impact survey.
  • Launched the Buy Local Morning poster (a.k.a the “underwear” poster) – you can buy underwear locally!

2008

  • Won the first of multiple Portland Phoenix Best of Awards for Best Local Cause.
  • Celebrated 1st Annual Independent’s Day, highlighting local food producers at the Portland Farmer’s Market.
  • Established annual Indie Biz Awards, a fundraiser and celebration of the many diverse businesses Portland attracts and supports.
  • July of 2008, City of Portland proclaimed “Independent’s Week.”
  • First printed directory was published in July 2008.
  • Introduced semi-annual Downtown Worker Appreciation Day, a collaboration with Portland’s Downtown District; a celebration of those who choose to work every day in downtown Portland and a valuable promotional opportunity for Portland’s local businesses who are seeking to connect with those workers.

2009

  • Joined the national Shift Your Shopping Campaign, encouraging consumers to redirect 10% of their spending at national chains to locally owned merchants and service providers.

2010

  • Published the first print edition of the Portland Buy Local Directory, printing 15,000 copies to distribute to visitors and locals.
  • Won both Portland’s Best Local Cause and Portland’s Best Nonprofit in the Portland Phoenix Reader’s Poll.

2011

  • Launched completely revamped website with interactive member directory searchable by category, location, or name, allowing members to edit and maintain their listings.
  • Introduced the Buy Local Political Survey, inviting responses from candidates for office at the local and state level about issues most important to local entrepreneurs.
  • Distributed and publicized the Maine Center for Economic Policy (MECEP) study showing that $100 spent at locally owned businesses contributes an additional $58 to the local economy vs. $33 from national chains.

2012

  • Welcomed nationally renowned economist, attorney, entrepreneur, author, and activist Michael H. Shuman to speak with our members and the public.
  • Introduced wildly popular theme-specific posters highlighting scores of local options to celebrate Valentine’s Day, the end-of-year holidays, or a typical morning at home. Posters continue to be popular to this day.
  • Successfully transitioned the organization to the next generation of leadership after original Board of Directors reached their 6-year term limit.

2013

  • Grew membership to over 500 for the first time ever.
  • Introduced Member Mixers where various businesses host monthly gatherings for learning, networking, and celebrating as a community.

2014

  • Introduced rolling membership renewal, providing members the convenience and ease of online renewals on their schedule. Raised membership rates for the first time in 8 years to allow Portland Buy Local to expand initiatives for our members.
  • Established first stand-alone office at 306 Congress Street.
  • Introduced Brown Bag Lunch series, tackling a variety of topics to educate small business owners.
  • Hosted gubernatorial sessions for Portland Buy Local members to sit down and talk with candidates for Maine governor.
  • Represented Portland Buy Local members on city’s minimum wage committee. Surveyed all members about their thoughts on minimum wage and shared with city leaders and the media.

 

2015 – 2016

Portland Buy Local has really spread our wings since we were born ten years ago. We have interacted with even more of our members this year than ever before (and as the membership is growing even bigger that’s saying a lot!); we have participated in more community events and put on more of our own; and we have worked hard to promote our members and their viewpoints in a number of different spheres.  We also drafted a strategic plan, outlining our vision for the future and how we’re planning to get there.

 

Some of the highlights from our ninth year include:

Community Leadership

From meeting with Portland’s new mayor to joining the Portland Regional Chamber of Commerce to writing an op-ed in the Portland Press Herald against the proposed CVS on Forest Avenue, Portland Buy Local has been working hard to raise the visibility and represent the viewpoints of local businesses here in our community. While our membership was split on the minimum wage proposal last fall, we participated in the Mayor’s Minimum Wage Task Force, and surveyed our members and released their viewpoints for discussion.

 

In Support of Thoughtful Development

In response to the citywide outcry over the CVS development proposed on Forest Avenue, District 1 Councilor Belinda Ray requested the Portland Planning IMG_0321Board consider a zone change in this location. On March 22nd, the Planning Board voted to recommend a zoning change to B-2b in this location in just one example of several mechanisms that are being explored by the City to protect the existing buildings as well as guide future development to be mindful of local desire to preserve character and independent businesses, and promote a walkable, dense streetscape on Forest Avenue. The Portland Buy Local Board submitted a letter to the editor in the Portland Press Herald earlier this year stating its position in support of a built environment that allows local, independent businesses to thrive in Portland, and spoke about the issue during an interview on Channel 8.

In an effort to better understand how policy shapes local economies, Portland Buy Local has worked with local business owners, community organizers, and researchers at the Muskie School of Public Policy to identify policies that Portland might consider adopting. These findings, combined with research from the Institute for Local Self Reliance, are the foundation of case studies that are currently being conducted.

 

Membership Development and Outreach: Portland Buy Local now has 450 members, an increase of 26% from last year. It’s exciting to enter our 10th year in such a strong position. Our Program Manager, Jenn Thompson, and our membership committee have put a lot of effort into bringing new businesses into the organization and to connecting with as many of our existing members as possible. We also launched our ‘Buy Local Hero’ card this year, which members use to claim discounts at 43 of our diverse member businesses.

 

Portland Buy Local Organized Events: The 2015 Indie Biz Awards was our most successful community building and fundraising event ever! More than 200 people attended to celebrate local business here in Portland and we had more sponsors supporting the Buy Local cause than ever before. Planning for the 2016 event is already underway; mark your calendars for October 6, 2016 at the Portland House of Music!

We also organized five Brown Bag Lunch Forums, which more than 100 people came together to focus on:

  • Hiring & Firing: Explored the ethical, legal, and interpersonal aspects of hiring and firing employees.
  • How to Wear all the Hats: Being CEO, CFO and CMO All in One – Discussed financial management, marketing, partnerships, legal structure and more.
  • ADA for Businesses: Covered ADA compliance and what businesses can do (and in some cases, are legally required to do) to accommodate customers, employees, and clients with disabilities.
  • Social Media: Using social media to market your local business.

We continued our longstanding Buy Local Member Mixer series, sponsored by Sebago Brewing Company, with events at Peloton Labs, The Sunrise Guide, and New England Distilling.

 

Community Outreach: From the Farmers’ Market to Downtown Worker Appreciation Day to Rosemont Harvest in the Hood, Portland Buy Local has been all around town. President Tony Cox represented Portland Buy Local on a panel at Creative Portland’s The Challenge of Change: Are We Loving Portland to Death event to share our member’s perspectives on rising commercial rents, minimum wage and more, plus we exhibited at the event. More than 200 community members came together to talk about the vision for Portland’s future.

Other places you’ve run into Portland Buy Local this year include:

  • Boat show
  • East End Holiday Stroll
  • Old Port Festival
  • The Portland Farmer’s Market
  • Frontline at CVB

Educational Outreach: Portland Buy Local puts a significant amount of effort over the course of the year to educate the public about the importance of buying locally. This past year, we’ve reached more than 20,000 people with our Portland Buy Local directories and were present in more tourist oriented locations, including the Portland Jetport, Gateway Terminal and area hotels. We’ve also discussed local economic ethics in the Bollard, MPBN, WMPG, Portland Press Herald, Dispatch Magazine, Channel 8, The Forecaster, West End News, Portland Downtown’s Guide, Facebook, Instagram, and Twitter. You’ve probably also seen “BUY LOCAL” on the Time and Temp building several times throughout the year!

 

Engagement in Numbers:

  • 8,900+ Facebook likes; 4,600+ Twitter followers, 1,500+ Instagram followers
  • 60,000 website page views, 18,000 new users (as defined by Google), improved engagement by increasing time on site by 16% year over year to 2:15

Treasurer’s Report:

In the beginning of this fiscal year, the board approved a budget of $56,677 with the expectation that the organization would increase spending in certain areas to grow membership and use up to $10,277 in savings.

For the fiscal year of July 1, 2015 through June 3, 2016 we had an income of $42,867.89 with $33,046.46 coming from membership dues and $9,829.68 from the Indie Biz awards. During the same period we had $48,000.00 in expenses for a net operating loss of $5,932.82.

In comparison for the fiscal year of July 1, 2014 through June 3, 2015 we had a total income of $41,873.59 and total expenses of 38,869.42 for a surplus of $3,004.

The rise in expenses affected all areas of our operations with Program Manager compensation and the board’s decision to produce locally sourced tote bags being noteable line items.

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