A nationwide survey of 2,768 independent businesses in January 2011 found that those in cities with active “buy local” campaigns experienced stronger revenue growth compared to those in places without such campaigns. Business owners in cities with active “buy local” campaigns also reported a wide range of positive impacts on their businesses, including greater customer loyalty, more visibility, and new customers.
A buy local campaign in Bellingham, Washington, has strongly influenced residents’ shopping choices, according to a 2006 study by a market research firm.
Our own February 2010 survey of businesses participating in the Portland Buy Local campaign found that 84 percent said the campaign had had a “positive impact” on their business, generating increased sales and greater customer awareness and appreciation of their enterprise. Our survey also found that those businesses that displayed the most Buy Local materials reported the biggest boost from the campaign.
BAYSIDE BARK / Bayside Bowl / Benchmark Real Estate / Bull Feeney's / Caravan Beads / Casco Bay EyeCare / Clark Insurance / ClickToast – Digital Advertising / Coffee By Design / CornerStone Building & Restoration / CrossFit Beacon / The Fish & Bone / Float Harder Relaxation Center / Gorham Savings Bank / Green Clean Maine / Joan Leitzer / Knack Factory / Liquid Riot / Longfellow Books / Maine Business Immigration Coalition / Maine Outdoor Film Festival / Malone Commercial Brokers / Marsh Agency / Nine Stones / Nomads / OTTO / Philip Spalding / Port Property Management / Portland Discovery Land & Sea Tours / Portland Food Co-op / Portland Downtown / Renys Department Store / Taproot Magazine / The SunriseGuide / University Credit Union / Wellness Connection of Maine / XPress Copy / YMCA of Southern Maine / Young’s Furniture