Study Finds More People Shopping Locally Owned Thanks to “Think Local First”

The Hometown Advantage, Dec. 3, 2006

A three-year-old campaign to encourage people in northwest Washington state to “Think Local First” is having a dramatic effect on spending behavior, according to a recent survey.

Conducted by Applied Research Northwest, the survey of 300 people in Whatcom County found that 69 percent are familiar with the Think Local First campaign and 58 percent are making a more deliberate effort to patronize locally owned businesses than they did before the campaign started three years ago.

“These results are phenomenal,” said Dr. Pamela Jull, the lead researcher. “Normally, if 1 in 5 households claim familiarity with your program, and change their behavior because of it you would consider it a success. To have nearly 3 in 5 households attributing a behavior change to this program shows an amazing impact.”

Read more…

Thank you sustaining members!

Aikido of Maine   /   Andrew and Debra Tenenbaum   /   angela adams   /   BENCHMARK Residential & Investment Real Estate   /   The Brand Company   /   Bull Feeney's   /   Caravan Beads   /   Casco Bay EyeCare   /   Casco Bay Frames & Gallery   /   Coffee By Design   /   CornerStone Building & Restoration   /   The Fish & Bone   /   Goodwill Industries of Northern New England   /   Green Clean Maine   /   Joan Leitzer   /   Liquid Riot   /   Longfellow Books   /   Marsh Agency   /   Nine Stones   /   Nomads   /   OTTO   /   Peter Metsch   /   Philip Spalding   /   Old Port Magazine   /   Port Property Management   /   Portland Downtown   /   Portland Farmers’ Market   /   Renys Department Store   /   Sebago Brewing Company   /   Supreme Clean   /   The SunriseGuide   /   The West End News   /   Thurstons Wicked Good Burgers   /   Tsunami Tattoo   /   University Credit Union   /   Vervacious   /   XPress Copy

Skip to toolbar